What We Do

Ian Watson and his team at 26 Letters Communications have extensive experience in delivering major health promotions and communications initiatives, including national and regional communications projects addressing issues such as ageing, dementia, diabetes, chronic illness, mental health, ear health, and suicide prevention.

We specialise in using our unique understanding of effective communications tools and channels to reach specific audiences, including Aboriginal and Torres Strait Islander people(s), people from culturally and linguistically diverse (CALD) backgrounds, young people, older people, and people living in remote communities.

We’ve worked with the Australian Government Department of Health and Department of Social Services to deliver major national campaigns for CALD and Indigenous audiences promoting breast and bowel cancer screening, changes to the aged care system, and the services of the Aged Care Complaints Commissioner.

We’ve worked with organisations such as Telstra to help them inform people around the country about the closure of the CDMA mobile phone network.

We’ve helped the Law and Justice Foundation of New South Wales to provide information on legal issues to older people around the state. And we’ve developed a project in conjunction with Alzheimer’s Australia to raise awareness of dementia among people from culturally and linguistically diverse backgrounds.

Our unique community-focused projects have won a TheMHS Mental Health Services Media Award and a Queensland Media Award, and been finalists in the United Nations Media Peace Awards, Older People Speak Out Awards and Queensland Premier’s Awards for Reconciliation.

Our work in Indigenous and CALD research is internationally recognised. Ian is a contributor to publications including the Australian Journal of Telecommunications and the Digital Economy and Media International Australia, and a presenter at conferences such as the 2013 and 2015 International Association for Media and Communication Research conferences in Dublin and Montreal, and the International Indigenous Media Symposium in Mexico.