26 Letters Communications and Public Relations

26 Letters specialises in using leading edge communications practice and technologies, along with community input and research, to deliver communications and marketing messages to hard to reach audiences.

Our team has particular expertise in communicating with:

  • Aboriginal and Torres Strait Islander communities
  • Culturally and linguistically diverse communities
  • People living in rural and remote parts of Australia
  • Young people
  • Older people

We have a particular interest in:

  • Assisting companies and government agencies in delivering meaningful communications activities that are targeted to specific audience groups
  • Developing innovative community-based communications activities that give audiences active involvement in communications processes
  • Conducting local and international research, with a focus on remote, CALD and Indigenous audiences
  • Using media, social media and mobile phone technology to deliver leading-edge communications solutions for our clients
  • Delivering effective public relations campaigns, using our unique intermediary and media engagement processes

Our recent research featured in new international journal

Our leading-edge research into Indigenous media in Australia, Mexico and Canada has been featured in the internationally-recognised peer-reviewed Journal of Alternative and Community Media. This new journal aims to highlight and promote the study of alternative and community media and communication, which includes citizen’s media, participatory media, activist and radical media and the broader forms of communication that these groups might undertake. Check out our article “Combatting cultural ‘nerve gas’: maintaining traditional media and culture through local media production in Australia, Canada and Mexico”... read more

Another successful My Aged Care PR project

The 26 Letters team recently completed another year of work in partnership with the Australian Government Department of Health to increase awareness of the changes to the aged care system among Aboriginal and Torres Strait Islander and CALD audiences. This project featured ongoing engagement with Aboriginal and Torres Strait Islander and CALD media and intermediaries, along with development of a range of unique translated resources, an animation for Indigenous audiences and four rounds of social media content. It’s been a pleasure for us to work once again with the wonderful team from the Department of Health, as well as older people and Aboriginal and Torres Strait Islander and CALD aged care services around... read more